Vel SpiceE-commerce · Client story
Australia's Best Google Ads Agency
- 🏆Accredited: Google Premier Partner 2026
- 🏆Turned $5.33M of ad spend into $26.5M tracked
We care about what makes your business different. We build the campaigns, the creative and the tracking around it — so paid media gets judged on revenue, not reach.
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Growing Australian businesses of all sizes and states.
E-commerce, trades, healthcare, finance, education, professional services and Wholesale Manufacturers — every state, every budget size.
Reviews
Hear from our clients.
Australian operators who handed us the account and stayed.
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We do this through captivating digital narratives and
a deep understanding of your customer's journey
Google Ads agency Melbourne
Traffic Radius
https://trafficradius.com.au
Google Ads Management Melbourne | Traffic Radius
Premier Partner agency running Search, Shopping and Performance Max for Australian businesses. $5.33M managed spend, $26.5M tracked revenue.
Why is my ROAS dropping
Traffic Radius
https://trafficradius.com.au › insights
Seven reasons ROAS falls — and what to check first
Auction pressure, broken conversion tracking, creative fatigue and feed quality, in the order they usually bite.
Best e-commerce ads agency reviews
Traffic Radius
https://trafficradius.com.au › case-studies
Client results, exported straight from the ad accounts
Unedited dashboard screenshots, named clients on camera, and the accounts that took longer than we would have liked.
…and we shape all of it around the systems, the margins and the budget you already run.
What we do
Six disciplines, run by one team, judged on one number.
Every channel below sits in the same room and reads the same account data, so nothing gets optimised in isolation and nothing gets billed twice.
🎯
Google Advertising
Search, Shopping and Performance Max built around genuine buying intent, not keyword volume. We structure the account so the bidding has clean data to learn from, then scale budget only once cost per conversion holds.
📱
Social Media Advertising
Meta campaigns built as connected ad sequences rather than one-off boosts — audiences segmented by where the buyer actually is, and creative written to match that moment. Qualified leads, not vanity reach.
🔍
Search Engine Optimisation
Technical, local and e-commerce SEO that compounds underneath the paid spend, plus GEO and AEO work so you surface inside AI answers. The organic position defends the account when the ad budget tightens.
💻
Web Design & Development
Sites and landing pages built to carry paid traffic, not to win design awards. Conversion-led layouts, real page speed, and platforms chosen to suit the business — WordPress, WooCommerce, BigCommerce or Shopify.
🎬
Creative & Content Production
Concept, shoot and edit in-house, briefed from what the account is already telling us. Hooks and angles built in as variants, cut to 9:16, 1:1 and 16:9 off a single shoot day so testing never stalls on assets.
✉️
Email & Retention
Flows and segmentation that pick up the traffic the ads already paid for. Event-triggered offers, abandoned-cart and post-purchase sequences — the cheapest revenue in the account, and usually the most neglected.
Every one of these started as a free audit.
We look at the same four things every time — account structure, creative, tracking and the landing page — then adapt the plan to whichever channels you are actually running.
E-commerce · Multi-brand portfolio
A complete rebuild across Search, Shopping and Performance Max, with budget lifted month over month while cost per conversion held under $23. $5.33M of managed spend became $26.5M of tracked revenue inside a year.
0.00xROAS
$0Cost / conv.
$0MRevenue
Pool fencing · Lead generation
Restructured around high-intent search only, with the wasted spend cut inside the first 48 hours. 2,660 tracked conversions at $82.87 apiece — better than fifteen times the money in.
0.0xROAS
0Conversions
$0Cost / conv.
E-commerce · Built from a standing start
A cold account with no conversion history taken past seven figures in twelve months. 6,670 conversions at $19.89 each, with the landing page work pulling as much weight as the media buying.
0.0xROAS
0Conversions
$0Cost / conv.
Screenshots exported directly from live Google Ads accounts under Traffic Radius management. Results vary by industry, offer and budget, and past performance is not a guarantee of future results.
It has to fit the stack you already run.
We work inside the platforms you have rather than asking you to move. Tracking, store, CRM and email all stay where they are — we make them agree with each other.
In-house production
Traffic Radius video production.
Our studio sits in the same building as the media buyers, so every brief starts from what the account is already telling us.
- 9:16, 1:1 and 16:9 cutdowns off a single shoot day
- Hooks and angles built into the brief as variants
- Captions and pacing native to each placement
Strategy in practice
Be inspired.
We build the strategy around the buyer's journey, not around the channel that happens to be in fashion. Example creative below.
Why Traffic Radius
Why choose Traffic Radius?
We are not working off industry benchmarks. We have the account history, and you get to see the relevant parts of it before any money changes hands.
- The plan bends to your budget, not the reverse
- A named strategist on the account, not a ticket queue
- A live dashboard that is on all the time and stays yours
- Every test, ad and change explained before it goes live
- Creative, media buying and SEO in the same building
- One monthly retainer, and nothing else on the invoice
- Google Premier Partner, Meta & Shopify certified
Social proof
You do not have to take our word for it.
Here is a client walking through what the process was actually like.
Pera Luggage · E-commerce · Client testimonial
Supporting your growth with the full paid-media toolkit.
The parts most agencies quietly outsource — creative, tracking, and the page the ad lands on — all handled here.
🛠️
Campaign Build & Structure
- Account rebuilt around buying intent, not keyword volume
- Search, Shopping, PMax and Demand Gen scoped to the offer
- Search-term and placement reports read line by line
🎬
Creative & Ad Production
- In-house shoot and edit, briefed off the account data
- Hooks and angles built into the brief as testable variants
- 9:16, 1:1 and 16:9 cutdowns from one shoot day
📡
Tracking & Attribution
- GA4, Tag Manager and server-side events verified before spend
- Meta CAPI and enhanced conversions set up properly
- Offline conversion imports for lead-gen accounts
📄
Landing Pages & CRO
- Conversion-first layouts built to carry paid traffic
- Message match between the ad, the headline and the offer
- Heatmaps, session recording and form drop-off analysis
🔄
Ongoing Optimisation
- Budget shifted to what is working, weekly
- A live test queue with one variable at a time
- Creative refreshed before fatigue shows in the cost
📊
Reporting & Access
- A live dashboard that is on all the time and stays yours
- Full admin on every account we touch, from day one
- Where each dollar went, and why it went there
We plan past the launch, because that is where most of the value is.
A site going live is the start of the work, not the end of it. The first ninety days are where the structure either compounds or quietly stalls.
01
Foundations before traffic
Tracking, analytics and the conversion events all verified before a dollar goes near the account — so the first month of data is worth learning from.
02
A roadmap, not a launch date
What gets built first, what gets tested in month two, and what waits until there is enough volume to read a result properly.
03
Room to grow into
Structure that still works at three times the spend, so scaling is a budget decision rather than another rebuild.
FAQ
The questions that come up on every call.
How quickly does any of this start showing up?
Wasted-spend cuts show almost immediately, because exclusions take effect the day they go live. The structural gains — bidding retrained on clean data, pages rebuilt — usually land somewhere in the 60–90 day window. The opening phase covers:
- Reading the search-term and placement reports line by line
- Rebuilding campaign structure and targeting around intent
- Repairing conversion tracking, then the landing pages
What sort of budget does this need?
It works best from around $5K a month across media, with $2M+ in annual turnover behind it. Below that, an account rarely produces enough conversion volume for the platforms to optimise against, and the work turns into guesswork. If you are under it we will usually suggest a tighter single-channel approach rather than take the retainer.
E-commerce or lead generation — do you do both?
Both, though the work looks quite different in each.
- E-commerce: feed quality, asset-group structure and margin-aware ROAS targets
- Lead generation: offline conversion imports, lead scoring, and cost per qualified lead rather than per form fill
Is the audit genuinely free?
Yes, for businesses that clear the budget threshold above. We go through your campaigns, funnel and tracking before the call and hand back a written set of recommendations — including the times the honest answer is that your account is fine and does not need us. Next steps only come up at the end of the call, and only if it looks like a fit.
How much contact do we actually get?
A named strategist, not a shared inbox. We set a rhythm that suits you — weekly, fortnightly or monthly — and the live dashboard sits there in between, so you never have to email us to find out a number.
Anything on the invoice we should know about?
No. The retainer covers what we scoped, and ad spend is separate and goes straight to the platform. Anything outside that scope gets quoted before it starts — nothing appears on an invoice you have not already agreed to.
